The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles
Client: Unicef Category: Craft - Animation / Animation
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Print / Print
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Motorepellent
Agency: BBDO / Bangkok
Client: Duang Prateep Foundation Category: CSR - Physical / Digital / Physical / Digital
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Publications / Publications
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Non-Profit - Publications / Publications
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Paparazzi Troll
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Non-Profit - Collateral / Collateral
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral / Collateral
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Non-Profit - Collateral / Collateral
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo
Client: GIV Category: Non-Profit - Collateral / Collateral
Just
Agency: Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client: World Wildlife Fund Category: Innovation - Package Design / Package Design
Nicebot
Agency: Deutsch / New York
Client: Champions Against Bullying Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The #62MillionGirls Yearbook
Agency: Edelman / New York
Client: Girl Rising in support of Let Girls Learn Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
#ShareHumanity
Agency: Ogilvy / New York
Client: United Nations Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
The MSSNG Project
Agency: BBDO / New York
Client: Autism Speaks Category: Non-Profit - Websites / Websites
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Non-Profit - Websites / Websites
SHOUT DOWN ARMS
Agency: Scholz & Friends / Berlin
Client: Control Arms Category: Non-Profit - Websites / Websites
Iceberg Songs
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: UNFCCC Category: CSR - Broadcast & Moving Image / Broadcast & Moving Image
The One Who Will End Cancer
Agency: M&C Saatchi / Sydney + Toby and Pete / Sydney
Client: Australian Cancer Research Foundation Category: Craft - Animation / Motion Graphics / Animation / Motion Graphics
Game of Balls
Agency: M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client: Blue Ball Foundation Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Craft - Typography - Single or Series / Typography - Single or Series
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Online Films & Video / Online Films & Video
Mums and Maids
Agency: Ogilvy & Mather / Singapore
Client: TWC2 Category: Non-Profit - Online Films & Video / Online Films & Video
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Online Films & Video / Online Films & Video
News Anchor with the Back to Audience
Agency: Tian Yu Kong Advertising Agency / Shanghai
Client: Shanghai QingCongquan Training Center Category: Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
The Talking Doorbells
Agency: McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano
Client: FAI – Fondo Ambiente Italiano Category: Non-Profit - Architecture / Architecture
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Ambient / Environmental / Ambient / Environmental
Kite
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Jivdaya Charitable Trust Category: Non-Profit - Print / Print
"X"
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Hashtag for Freedom
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Tie-wrap
Agency: Cossette / Montreal
Client: Amnesty International Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Endangered Love
Agency: DDB / New York
Client: WCFF Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
All From One
Agency: Grid Worldwide / Johannesburg
Client: PAST Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Shedding Light on What Matters
Agency: J. Walter Thompson Canada / Toronto
Client: Toronto PFLAG Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
It Happens Here
Agency: Ogilvy & Mather / London
Client: 28 Too Many Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Mein Kampf - Against Racism
Agency: Ogilvy Germany /
Client: Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Not There
Agency: Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Client: Clinton Foundation Category: Non-Profit - Integrated Branding / Integrated Branding
Project Akshar (Alphabets)
Agency: FP7/DXB / Dubai
Client: SmartLife Category: Non-Profit - Integrated Branding / Integrated Branding
Beauty Tips by Reshma
Agency: Ogilvy & Mather / Mumbai, India
Client: Make Love Not Scars Category: Non-Profit - Integrated Branding / Integrated Branding
Music for Memory Project
Agency: J. Walter Thompson Canada / Toronto
Client: Alzheimer Society of Toronto Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Nobody's Memories
Agency: FCB / Toronto + FCB / Chicago
Client: PFLAG Canada Category: Non-Profit - Television / Television (Any Length) - Single
Award:
2016 Film Bronze Pencil
Agency:
180LA / Santa Monica + House of Colors / Los Angeles
Client:
Unicef
Title:
Malak and the Boat
Category:
Craft - Animation / Animation
Annual ID:
FI16094B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Print / Print
Annual ID:
PO16058B
Award:
2016 Radio Bronze Pencil
Agency:
Ogilvy & Mather / Amsterdam
Client:
Amnesty International The Netherlands
Title:
My Last Day
Category:
Non-Profit - Public Awareness - Single / Public Awareness - Single
Annual ID:
RA16008B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Consumer - Online / Short Form Videos
Annual ID:
BE16010B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
BBDO / Bangkok
Client:
Duang Prateep Foundation
Title:
Motorepellent
Category:
CSR - Physical / Digital / Physical / Digital
Annual ID:
IP16006B
Award:
2016 Design Bronze Pencil
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Environmental / Immersive Design / Environmental / Immersive Design
Annual ID:
DE16050B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16047B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Non-Profit - Publications / Publications
Annual ID:
PO16048B
Award:
2016 Interactive Bronze Pencil
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Advertising / Advertising
Annual ID:
IN16028B
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Paparazzi Troll
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16196M
Award:
2016 Print & Outdoor Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16198M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16199M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
GIV
Title:
The HIV Positive Poster
Category:
Non-Profit - Collateral / Collateral
Annual ID:
PO16200M
Award:
2016 Design Merit Award
Agency:
Leo Burnett / Sydney + Allen Printers / Sydney + Cojo / Sydney
Client:
World Wildlife Fund
Title:
Just
Category:
Innovation - Package Design / Package Design
Annual ID:
DE16238M
Award:
2016 Social Media Merit Award
Agency:
Deutsch / New York
Client:
Champions Against Bullying
Title:
Nicebot
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16044M
Award:
2016 Social Media Merit Award
Agency:
Edelman / New York
Client:
Girl Rising in support of Let Girls Learn
Title:
The #62MillionGirls Yearbook
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16045M
Award:
2016 Social Media Merit Award
Agency:
Ogilvy / New York
Client:
United Nations
Title:
#ShareHumanity
Category:
Non-Profit - Branded Social Campaign / Branded Social Campaign
Annual ID:
SM16047M
Award:
2016 Interactive Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
The MSSNG Project
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16082M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16083M
Award:
2016 Interactive Merit Award
Agency:
OgilvyOne / Barcelona
Client:
ACNUR
Title:
Welcome Home
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16084M
Award:
2016 Interactive Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Control Arms
Title:
SHOUT DOWN ARMS
Category:
Non-Profit - Websites / Websites
Annual ID:
IN16086M
Award:
2016 Design Merit Award
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
UNFCCC
Title:
Iceberg Songs
Category:
CSR - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16190M
Award:
2016 Interactive Merit Award
Agency:
M&C Saatchi / Sydney + Toby and Pete / Sydney
Client:
Australian Cancer Research Foundation
Title:
The One Who Will End Cancer
Category:
Craft - Animation / Motion Graphics / Animation / Motion Graphics
Annual ID:
IN16110M
Award:
2016 Branded Entertainment Merit Award
Agency:
M&C Saatchi / Sydney + Bang PR / Sydney + Digital Playground / Los Angeles
Client:
Blue Ball Foundation
Title:
Game of Balls
Category:
Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
Annual ID:
BE16103M
Award:
2016 Design Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Craft - Typography - Single or Series / Typography - Single or Series
Annual ID:
DE16263M
Award:
2016 Film Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16235M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16238M
Award:
2016 Film Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
TWC2
Title:
Mums and Maids
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16239M
Award:
2016 Film Merit Award
Agency:
The Cyranos // McCann / Barcelona
Client:
Fundació Arrels
Title:
Youtube Arrels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16240M
Award:
2016 Design Merit Award
Agency:
Tian Yu Kong Advertising Agency / Shanghai
Client:
Shanghai QingCongquan Training Center
Title:
News Anchor with the Back to Audience
Category:
Non-Profit - Broadcast & Moving Image / Broadcast & Moving Image
Annual ID:
DE16216M
Award:
2016 Responsive Environments Merit Award
Agency:
McCann Worldgroup / Milano + Eccetera Produzioni Audio / Milano
Client:
FAI – Fondo Ambiente Italiano
Title:
The Talking Doorbells
Category:
Non-Profit - Architecture / Architecture
Annual ID:
RE16019M
Award:
2016 Direct Merit Award
Agency:
FCB / Chicago
Client:
Illinois Council Against Handgun Violence
Title:
The Unforgotten
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16092M
Award:
2016 Direct Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16093M
Award:
2016 Direct Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16094M
Award:
2016 Direct Merit Award
Agency:
MCCANN WORLDGROUP INDIA / Mumbai
Client:
Jivdaya Charitable Trust
Title:
Kite
Category:
Non-Profit - Print / Print
Annual ID:
DI16087M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
"X"
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16191M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Hashtag for Freedom
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16192M
Award:
2016 Design Merit Award
Agency:
Cossette / Montreal
Client:
Amnesty International
Title:
Tie-wrap
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16193M
Award:
2016 Design Merit Award
Agency:
DDB / New York
Client:
WCFF
Title:
Endangered Love
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16194M
Award:
2016 Design Merit Award
Agency:
Grid Worldwide / Johannesburg
Client:
PAST
Title:
All From One
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16198M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16199M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Toronto PFLAG
Title:
Shedding Light on What Matters
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16200M
Award:
2016 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
28 Too Many
Title:
It Happens Here
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16201M
Award:
2016 Design Merit Award
Agency:
Ogilvy Germany /
Client:
Gesicht Zeigen! Association For A Cosmopolitan, Liberal-Minded Germany
Title:
Mein Kampf - Against Racism
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16202M
Award:
2016 Design Merit Award
Agency:
OpenCo - The Open Collaboration / Johannesburg
Client:
Apartheid Museum
Title:
Make Sense of the Present
Category:
Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Annual ID:
DE16203M
Award:
2016 Cross-Platform Merit Award
Agency:
Droga5 / New York + The Clinton Foundation / New York + Park Pictures / New York
Client:
Clinton Foundation
Title:
Not There
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16080M
Award:
2016 Cross-Platform Merit Award
Agency:
FP7/DXB / Dubai
Client:
SmartLife
Title:
Project Akshar (Alphabets)
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16082M
Award:
2016 Cross-Platform Merit Award
Agency:
Ogilvy & Mather / Mumbai, India
Client:
Make Love Not Scars
Title:
Beauty Tips by Reshma
Category:
Non-Profit - Integrated Branding / Integrated Branding
Annual ID:
CP16083M
Award:
2016 Design Merit Award
Agency:
J. Walter Thompson Canada / Toronto
Client:
Alzheimer Society of Toronto
Title:
Music for Memory Project
Category:
Craft - Illustration - Single or Series / Illustration - Single or Series
Annual ID:
DE16257M
Award:
2016 Film Merit Award
Agency:
FCB / Toronto + FCB / Chicago
Client:
PFLAG Canada
Title:
Nobody's Memories
Category:
Non-Profit - Television / Television (Any Length) - Single
Annual ID:
FI16224M